CURRENT INDUSTRY

As a result of current industry routine, as well as current educational curriculum, current marketing for general construction is being filled in these three ways:

1) Those offering the cheap price... by hiring the cheapest labor, buying the cheapest materials, and taking whatever shortcut can be gotten away with concerning the client and/or building code. Many times a great manager, but seems to have lots of problems keeping the same subcontractors constantly working and happy and turning out a consistent highly warrantable product.

2) Master Bull-Shipper (only real skill): purposely absent the majority of construction duration, so that subcontractors must make the decisions for themselves, and then blaming all the continuous mistakes and delays on subcontractors, suppliers, and the owner. This style of management often times, puts the subcontractors in compromising positions with the owners asking questions. These people also take whatever shortcut can be gotten away with, concerning the client and/or building code.

3) One who... after many years of stereotypical "hands-on experience" (one could have been working in the industry for thirty years, and still cannot lay the structure out correctly and make things plumb, level, and square themselves) has gained a suntan and a reputation of charisma concurrent within a given price range, project magnitude, and industry standards. (All may be qualities of a general contractor, but not to be confused with the full qualifications of a master builder.)



Should these marketers participate in debates, just as our Presidential candidates do? (Calculators, CAD, 32oz. hammers, tennis shoes on top of the walls, boots down in the hole, drafting machines, site layout equipment, and resources are now in session.)