Magister Operis · Broker 101

Dragging Names Around

Why circulating a principal's name without authority ends deals.

It has been argued that disclosing the name of of credible contact such as a buyer, seller, trader, etc adds credibility to what you are connected to. It's true that identifying a credible contact might build certain credibility among the brokers but it's also true that your credible contact might highly resent your dragging their name around in an unintelligent manner. 


Without knowing the other side of a transaction is real, ready, and the parties in the middle are on the same page...  pre-maturely sharing key details might bring serious headache to the reputation of all parties. Most brokers will more focus on their fees, boxes, mandateships, etc rather than professional reputations.

"Transparency is completely a two-way street."     -Wm. C. Kemper

Every engagement is governed by the firm's Method and Disclaimer. Return to the Broker 101 overview.